01 / Attorney education
Domestic violence
01:42Katherine · Sammis Law Firm
A direct attorney explanation, shaped with multiple interview angles and supporting footage.
Strategy + Authority-Content PartnerTampa, Florida
MAKE YOUREXPERTISEEASIER TO TRUST.
VIDEO / PHOTOGRAPHY / CONTENT
Thoughtful video, photography, and content for law firms. Give people a clearer sense of your expertise before the first conversation.
Book a 20-minute authority strategy conversationSammis Law Firm
EXPERTISE,
ON CAMERA.
Real questions. Clear explanations.
Attorney-led content that puts a person behind the practice.
02 / Attorney education
Firearm enhancements
01:24Katherine · Sammis Law Firm
Interview footage, supporting scenes, and on-screen graphics bring a focused legal topic into view.
Mike EsserAuthority Content Partner / Content Producer
Attorney-led educational video production
03 / From full film to short formONE TOPIC.
ONE TOPIC.
TWO FORMATS.
Joshua’s no-contact-order explanation, alongside its focused vertical adaptation. The same source material, shaped for a different viewing context.
Joshua Monteiro · Sammis Law FirmMike Esser · Production & short-form adaptation
02 / Why it matters
BEFORE THEY CALL,
HELP THEM
UNDERSTAND.
Your next client may be looking for more than qualifications. They want to understand your approach, hear how you explain things, and know what a first conversation could feel like.
Make room for that understanding. Create content around the questions people actually bring to your firm.
03 / Working together
A PURPOSE.
THEN A PLAN.
Start with the message.
Build the production around it.
01
Find the right questions.
Clarify your audience, your priorities, and what prospective clients need to understand.
02
Make space for your expertise.
Prepare a focused production plan for attorney explanations, supporting footage, and photography.
03
Shape it for real use.
Create the edits, review them together, and plan where each piece belongs. Publishing support can be defined in the project scope.
04 / The person behind the workMIKE
MIKE
ESSER.
Founder / Creative Director
I’m Mike, founder of Esser Works. I help law firms turn their expertise into authority-driven content designed to attract more qualified leads. Through video, photography, and content strategy, I help prospective clients understand what you do, how you think, and why they should speak with your firm.
When your attorneys answer the questions people are already asking, they give prospective clients a reason to trust them before the first call. The goal is a clearer path from discovering your firm to starting a conversation about working together.
Let’s talk about your firm05 / A few practical questions
START WITH
CLARITY.
What can we create together?
Attorney-led educational videos, short-form edits, photography, and a content plan shaped around your firm’s priorities. We’ll define the deliverables before production.
Do you manage publishing, too?
Publishing and distribution support can be discussed as part of a broader content partnership. The channels, cadence, approvals, and responsibilities need an agreed scope.
What happens in the first conversation?
We’ll talk about your firm, the questions your prospective clients ask, your existing content, and where a focused project could help.
How are scope and pricing decided?
We’ll first identify what you need to create and how it will be used. The proposal can then define production, deliverables, review, and any ongoing support.